No matter how great the atmosphere is or how good the food tastes, the success of a restaurant depends on having the right staff in place. Professionalism is the key to hiring good employees, from bus boys, to chefs, hosts and waiters and waitresses.
The first step in human resource management in the restaurant industry is to create job descriptions with the standards and processes in place. Each position creates value for the company and offers the employee with career enhancement opportunities. Owners should train people with specific processes and steps to ensure consistency. In addition, it's important to cross train the staff to expand their capacity and to ensure that sickness or vacations don't leave a gap in restaurant service.
No job should be considered trivial. It's all about creating a team of people who have good work ethics, understand the corporate brand and agree to align themselves with the core values of the company. The hostesses, waiters and waitresses should also be amiable, service-oriented and have a passion for pleasing customers.
A final note: Take time to hire the right people. This reduces turnover and actually helps to increase profitability.
Monday, February 22, 2010
The Old Farm House Restaurant: The Story
The Old Farm House may have opened for business in 2007, but it was created in the mind and heart of owner Greg Cordova long before. With more than 20 years of restaurant management experience, including 12 years as a regional manager for Sharis Restaurant, Greg learned what worked and what didn't. Along the way, he also recognized the necessity and the value of branding a business.
When an opportunity created itself, Greg purchased the former Road Runner restaurant in White City, Oregon. With a new name and a rural-inspired facelift, the Old Farm House Restaurant brand emerged. Greg set out to establish a legacy of large portions of authentic country style cuisine. He wanted his place to reflect the Pacific Northwest and his rural roots. He wanted people to feel at home and become part of his Old Farm House family. And Greg got what he wanted.
People caught on to the brand. Customers became loyal fans of the country-inspired food, the family-friendly service and the homey atmosphere. Word spread and the restaurant gained notoriety with Southern Oregonian diners looking for an experience in country dining.
With the help and pie-making skills of his wife Cheryl, Greg's first Old Farm House Restaurant became a quick success. With systems and process in place, the couple opened a second restaurant on Riverside Avenue, which followed its predecessor's successful path. Soon, a third restaurant opened; this time in a larger facility across from the Medford mall. From day one, the parking lot was full and the restaurant became the busiest and most profitable in the Old Farm House family.
In 2009, Greg moved his brand south to the Phoenix area. He purchased a long-standing business and gave it the Old Farm House look and feel. It is gaining a loyal customer base and becoming a local favorite for residents.
In 2010, Greg and Cheryl developed the Old Farm House brand of coffee. This is currently being served at all four locations, and will soon become available for sale to the public.
Visit the Old Farm House Restaurant website at www.farmfries.com and on twitter at www.twitter.com/theoldfarmhouse.
When an opportunity created itself, Greg purchased the former Road Runner restaurant in White City, Oregon. With a new name and a rural-inspired facelift, the Old Farm House Restaurant brand emerged. Greg set out to establish a legacy of large portions of authentic country style cuisine. He wanted his place to reflect the Pacific Northwest and his rural roots. He wanted people to feel at home and become part of his Old Farm House family. And Greg got what he wanted.
People caught on to the brand. Customers became loyal fans of the country-inspired food, the family-friendly service and the homey atmosphere. Word spread and the restaurant gained notoriety with Southern Oregonian diners looking for an experience in country dining.
With the help and pie-making skills of his wife Cheryl, Greg's first Old Farm House Restaurant became a quick success. With systems and process in place, the couple opened a second restaurant on Riverside Avenue, which followed its predecessor's successful path. Soon, a third restaurant opened; this time in a larger facility across from the Medford mall. From day one, the parking lot was full and the restaurant became the busiest and most profitable in the Old Farm House family.
In 2009, Greg moved his brand south to the Phoenix area. He purchased a long-standing business and gave it the Old Farm House look and feel. It is gaining a loyal customer base and becoming a local favorite for residents.
In 2010, Greg and Cheryl developed the Old Farm House brand of coffee. This is currently being served at all four locations, and will soon become available for sale to the public.
Visit the Old Farm House Restaurant website at www.farmfries.com and on twitter at www.twitter.com/theoldfarmhouse.
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