Monday, February 22, 2010

The Old Farm House Restaurant: The Story

The Old Farm House may have opened for business in 2007, but it was created in the mind and heart of owner Greg Cordova long before. With more than 20 years of restaurant management experience, including 12 years as a regional manager for Sharis Restaurant, Greg learned what worked and what didn't. Along the way, he also recognized the necessity and the value of branding a business.

When an opportunity created itself, Greg purchased the former Road Runner restaurant in White City, Oregon. With a new name and a rural-inspired facelift, the Old Farm House Restaurant brand emerged. Greg set out to establish a legacy of large portions of authentic country style cuisine. He wanted his place to reflect the Pacific Northwest and his rural roots. He wanted people to feel at home and become part of his Old Farm House family. And Greg got what he wanted.

People caught on to the brand. Customers became loyal fans of the country-inspired food, the family-friendly service and the homey atmosphere. Word spread and the restaurant gained notoriety with Southern Oregonian diners looking for an experience in country dining.

With the help and pie-making skills of his wife Cheryl, Greg's first Old Farm House Restaurant became a quick success. With systems and process in place, the couple opened a second restaurant on Riverside Avenue, which followed its predecessor's successful path. Soon, a third restaurant opened; this time in a larger facility across from the Medford mall. From day one, the parking lot was full and the restaurant became the busiest and most profitable in the Old Farm House family.

In 2009, Greg moved his brand south to the Phoenix area. He purchased a long-standing business and gave it the Old Farm House look and feel. It is gaining a loyal customer base and becoming a local favorite for residents.

In 2010, Greg and Cheryl developed the Old Farm House brand of coffee. This is currently being served at all four locations, and will soon become available for sale to the public.

Visit the Old Farm House Restaurant website at www.farmfries.com and on twitter at www.twitter.com/theoldfarmhouse.

1 comment:

  1. Great story. This is awesome, especially in the face of an economic downturn. The Old Farm House Restaurant must be doing something right.

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